“I had an outstanding experience taking this course. Its focus on the process of creating product-oriented business cases, including pitching them to executive leaders, was thorough and insightful. I was able to immediately apply the concepts and techniques I learned to a business case I successfully presented soon after the course. The course made my business case and pitch better!”
Now also Online!
Take the Product Business Case course at home at your own pace. Visit Product Strategy University today!
2019 Schedule
Product managers and other product professionals face special challenges in developing business cases. Whether you’re pitching a new product or taking an existing one to the next level, this course will give you the knowledge and skills necessary to create winning business cases and confidently pitch them to decision-makers. Developed by two veteran product managers with over 40 years of experience, this course will give you the inside track to quickly building a business case and getting it approved.
As a participant, you will:
Learn the critical sections of a successful business case
Understand key financials and how to generate them
Learn to overcome common objections from decision-makers
Improve your presentation skills to deliver compelling pitches
Expand your network with professionals facing challenges similar to yours.
As a course participant, you’ll get:
Course materials including presentations and a study guide
Access to the online version of the course for future reference
Access to an online course on capturing business models
A library of templates and examples
Two hours of free coaching with an instructor
Membership in a community of other students
Course Agenda
Day 2
Financials Overview
Projecting Revenues
Projecting Costs
Building the Case
Presenting Business Cases
Day 1
What is a business case?
Creating the foundation: The Lean Canvas
Extending the Lean Canvas
Capturing Business Context
Strategic alignment
Understanding Markets
Course Instructor
Greg Prickril is a digital product strategy consultant and trainer with almost 20 years of experience. He's shipped products as a product manager at IBM, Microsoft and SAP. Greg's experience in new product discovery has given him deep insight into the process of creating business cases that get approved.